Frequently Asked Questions

The data within the platform is from the channels you use, ASK BOSCO® simply analyses this data, uncovers key opportunities to prevent wasted ad spend, and guides you to where the profits and core revenue are each week. We have seen on average 96% accuracy in forecasts for our clients in the last 3 months.

ASK BOSCO® has been developed by a global team of data scientists, digital marketers and leading retail practitioners with decades of experience and knowledge. Using specialist data models and trusted third party data to create a statistical analysis of your digital marketing metrics and targets. The ASK BOSCO® team are specialists in the delivery of SaaS platforms and we understand what digital marketers want to know when it comes to their online performance and how they can grow online.

Occasionally, the ASK BOSCO® Index does not generate if there is not enough third party data available within the tools we use to generate the score. These tools include Similar Web, SEMrush, etc.

You can find budget recommendations on the Paid Channels and Budget Planner pages within ASK BOSCO®. The graph named Channel Distribution shows current spend and suggested spend, there is a button below to download the information. You can request a custom budget plan using the Budget Planner Page, this is normally ready in a few minutes.

The ASK BOSCO® Index enables you to benchmark your digital marketing performance against your closest three online competitors using an Index score.

For more in-depth information on your performance and to connect all of your digital marketing channels, sign up for ASK BOSCO® which provides access to the entire suite of features, from budget recommendations to organic and paid channel campaign analysis.

Both the ASK BOSCO® Index and reporting capabilities can be utilised with any level of data. However, to get the best results from forecasting, we recommend at least eight weeks of consistent spend within two or more paid-for marketing channels.

Google Search Ads 360 on its own will help you manage your search campaigns (e.g. Google Ads and Bing Ads) and ideally, you would need Campaign Manager 360 to manage all these paid channels.

ASK BOSCO® collates all of your data into one platform, and from this you can utilise the forecasting and budget optimisation features for all channels. SA360 and CM360 is on our roadmap to integrate into ASK BOSCO® so that we can report, forecast and optimise based on the conversion data that is being tracked in this tool.

The team at ASK BOSCO® have developed an extensive machine learning algorithm which takes data from several trusted data partners, along with 24 months’ worth of your own data and creates a portfolio of keywords which then provide recommendations on all channels.

ASK BOSCO® identifies wasted ad spend and optimises the channel splits at a user defined spend to generate improved return. This forecasting includes increasing conversions, revenue and overall top level opportunities from your digital marketing mix.

In the settings page, at the top right of the ASK BOSCO® navigation there is a section called Competitors. Here you can see your current competitors and their relative competitor importance, and add and remove competitors.

Currently, we are able to create a custom attribution model based on Google Ads 360 data, or import an attribution model from another data source. Once ASK BOSCO® starts to use data from a custom attribution model, it will help improve how budgets would be split, as this would be a more complete cross channel view.

ASK BOSCO® is an agnostic tool which reviews how you should spend your overall marketing budget across multiple channels. This is different to smart bidding, as this is something that only occurs through one specific ad platform to maximise that particular channels performance. When using ASK BOSCO®, we would recommend using our recommendations alongside the individual smart bidding within an ad platform to achieve the best results.

ASK BOSCO® is available across all international markets, you can utilise the reporting dashboards, forecasting and optimisation, as long as you meet the data thresholds. However, the ASK BOSCO® index works exclusively for the US and UK market for the competitor benchmarking.

ASK BOSCO® only requires a few details from you in order to get started. We only need your first name, work email and domain in terms of company data but if you choose to connect your actual data, this is when you will be asked for further details, which will enable you to get the best out of this service.

All of your online sales, including organic sales are counted in the dashboard and are tracked through your ad platforms.