Frequently asked questions
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Account & Access
How easy is it to onboard?
Our onboarding team can connect your data or your clients’ data in a matter of days, with a simple no-code set up for our most popular integrations. Our wonderful customer success team will take care of the process to ensure your or your clients’ accounts are up and running quickly. Some of our less popular integrations may require an API setup — please speak to our team for details.
Is there a limit to how many clients we can connect?
Nope! Report away. Whether you’ve got 5 clients or 500, there is no limit to the number of clients you can connect onto ASK BOSCO®.
Who can access ASK BOSCO® and how are user permissions managed?
ASK BOSCO® accounts can support multiple users and permissions are managed internally – contact team@askbosco.io to request changes or add users.
What should I do if I forget my password or can't log in?
Use the ‘Forgot Password’ link on the login page to reset your credentials. If problems persist, reach out to support via email or live chat.
Why can't I log in to my ASK BOSCO® account?
Email team@askbosco.io to check your access.
Make sure you are using the same email you provided on the onboarding form.
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Can I add multiple people to my ASK BOSCO® account and have multiple log ins?
Yes, we can add multiple people to your account as long as you have given us their email addresses.
Data & Integrations
What if I don't have a lot of historic data?
While ASK BOSCO® can be fully used for reporting and competitor benchmarking at any spend level, forecasting works best when you have at least 2 channels each spending £10,000+ per month. If you haven’t reached this point yet, you can still benefit from all reporting and benchmarking features, and once your spend meets these thresholds, the forecasting functionality will automatically activate.
What platforms does ASK BOSCO® integrate with?
ASKBOSCO® currently supports major platforms including Google Ads, Shopify, Meta, Microsoft Ads, TikTok, Google Analytics, and others.
Here is the list of all our current connectors: https://askbosco.io/connectors/
How do I connect a new platform to ASK BOSCO®?
Please contact team@askbosco.io to add a new platform into ASK BOSCO®.
Can offline conversions or CRM data be pulled into ASK BOSCO®?
Not currently via self-serve. Talk to your Account Manager about bespoke integrations or offline data updates.
Does ASK BOSCO® only use Amazon Advertising data, or can it also integrate Amazon Vendor and DSP data via their API?
Yes – currently, ASK BOSCO® connects to Amazon Advertising data. We plan to add Amazon Vendor and Amazon DSP, and if an API is available, we’re confident we can integrate that data too.
How often is data refreshed?
Data is refreshed daily to keep your reports up to date.
Onboarding Process
How much data does ASK BOSCO® need?
The ASK BOSCO® Index and Reporting can be utilized with any level of data. However, to get the best results from forecasting, we recommend 8 weeks of consistent spend within 2 or more paid marketing channels.
Can I connect other data sources to ASK BOSCO® that aren't in the onboarding form?
Yes, these can be specified in the onboarding form under “Please add any other data source.”
How far back will historical data be pulled in?
ASK BOSCO® will pull in as much historical data as the connected platform’s API allows (this varies by channel).
Do I need admin access to ad accounts to connect them?
Yes, admin or equivalent permissions are required to connect accounts successfully.
Budget Planner
What does the Budget Planner do, and what results will I see?
It builds AI-powered budget plans based on your goals and past performance, then provides a detailed dashboard with budget allocations, scenario comparisons, channel-level breakdowns, and campaign-level improvement recommendations. Results can be exported to Excel.
What inputs can I customize, and how does the AI use them?
You can set the date range, choose channels, enter targets, and select your budget. The AI models outcomes using your goals, budget, and channel data to find the best allocation.
How are ASK BOSCO® recommendations different from platform smart bidding?
ASK BOSCO® is channel-agnostic, optimizing your marketing budget across multiple platforms. This differs from smart bidding, which works within a single ad platform. We recommend using ASK BOSCO® alongside platform smart bidding for best results.
How does the Budget Planner decide where to adjust spend, and does it consider platform limits?
Our machine learning algorithm uses historical performance, partner data, and your data to identify wasted spend and opportunities. It models spend shift for improved return but does not detect platform-specific traffic limits, so human review is recommended for real-world constraints.
What's the best way to implement the forecasted suggestions?
Use ASK BOSCO®’s recommendations to guide your internal team or agency. Review monthly forecasts and update campaign actions weekly for best results.
Does Budget Planner consider Organic Search/SEO?
SEO is not directly forecasted as it’s not a paid channel, but organic traffic is included in reporting.
How does the Budget Planner account for seasonality and trends?
It includes a seasonality module to adjust for events like Black Friday and daily/weekly fluctuations.
What happens if a campaign is renamed or newly added?
If you tell us about a name change, our team can map the data to maintain continuity. New campaigns are added in the next daily sync.
Reports & Dashboards
Can we make custom reports?
Yes. You can create your own dashboards and reports tailored to your preferred view, using the data sources you connect to ASK BOSCO®.
In reporting, under "Conversion Source," what does "Ad Platform" mean?
It refers to the native advertising platform for each channel (e.g., Google Ads, Microsoft Ads).
Can I download graphs and data from ASK BOSCO®?
Yes. You can download graphs as image files and export data as XLSX or CSV.
How can an agency share an ASK BOSCO® report with a client without a login?
Reports can be exported to PDF and shared directly with clients.
Support & Troubleshooting
Who do I contact if I need help or something isn't working?
Use the in-platform chat, consult our training materials and FAQs, or email the team at team@askbosco.io.
Whats should I do if data looks wrong?
Please contact support with details of the date range and affected report.
Is there a Knowledge Hub I can refer to?
Yes! We have training materials available here.