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ASK BOSCO® Index2023-07-24T13:46:50+01:00


The ASK BOSCO® Index™ is a measure of your online footprint and how effective you are with investment in organic and paid media channels. Enter your domain to discover your score:

What is the ASK BOSCO® Index?

The ASK BOSCO® Index is built on data from trusted third party domains, collected from previous digital interactions. Each domain is scored from 0-1000 and are typically observed in the 500-700 range with higher scores representing market leaders.

Retailers with lower scores tend to be smaller scale, new market entrants. A score of 0 represents no online presence, a score of 1000 means a domain completely owns a niche in its competitive market.

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Latest standings

Industry: UK Sportswear

Over the past few years, the sportswear sector has witnessed a remarkable change.

The intersection of fashion and functionality has continued to propel the market forward, with a growing emphasis on sustainable practices and inclusivity. From the rise of athleisure to the resurgence of retro designs, the sportswear sector has undergone a dynamic transformation, redefining the way we perceive and engage with athletic apparel.

Using our unique ASK BOSCO® BOSCO™ Index, we ranked the online performance of ten leading sportswear retailers for April. Download the league table below to see the full results.

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View latest league tables

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