24 Feb 2024 |
30 Min watch
The future of performance marketing trends and innovations
Overview
Our Senior Performance Marketing Manager, Rebekah Waller conducted a live webinar, to discover how AI, personalisation, and first-party data are transforming the landscape and learn actionable strategies to stay competitive.
Key takeaways
– AI & Automation: How AI and machine learning optimise campaigns in real-time.
– Personalisation: Scaling tailored experiences to connect with customers.
– First-Party Data: Future-proofing strategies in a world without third-party cookies.
– Social Commerce & Video: Leveraging social platforms and short-form video for higher conversions.
– Omnichannel & Influencers: Creating seamless customer journeys and building long-term influencer partnerships.
