Last week, we launched our new SaaS platform, BOSCO™, with a webinar entitled ‘Are you spending too much money with Google?’ Watch the full webinar below.
In a fiercely competitive online landscape and now with the global pandemic changing consumer habits online, it can be difficult to know where to ‘gamble’ your next pound to maximize your digital footprint. BOSCO™, The Digital Marketing Prediction Index, has been developed to help eliminate risks when it comes to spending your marketing budget and ensures businesses are aligned around new growth opportunities.
BOSCO™ enables retailers to:
Index their online performance against competitors
Plan where to invest budgets for maximum efficiency
Predict where new sales opportunities lie
Profit with certainty from online media spend
Connect their actual data for bespoke dashboards
BOSCO™ has been developed by a team of leading eCommerce practitioners, global digital marketing specialists, and some of the most experienced data scientists in the world, to help retailers make more money from their digital marketing.
Our CEO & Founder, John Readman, explained why we decided to build BOSCO™ and the problems surrounding budget and media planning. John said, “I believe that there is too much data when it comes to digital marketing and it’s understanding which data is important to help you make better decisions, and ultimately make more money.”
It can often feel like a roulette wheel deciding where you should gamble your money to achieve the best returns, as well as deciding which metrics are the most important and how you compare to your competitors. 25% of marketing spend is wasted on digital tactics alone; BOSCO™ can help you spend your money more effectively and eliminate risks.
Digital marketing also becomes more difficult as online ad costs increase. It’s no secret that Google’s monopoly over the ad market means that fees are on the rise, and they always come out on top. As a Marketing Director, would you question whether your investment in Google is worth the money?
BOSCO™ ensures businesses are aligned around new growth opportunities, particularly in untapped channels such as Amazon, where 47% of product searches now start.
Our Principal Data Scientist, Dr. James McKeone explained the methodology behind BOSCO™ and the four key principles, clarifying how the data and machine learning works. James said, “The cutting edge of data science in 2020 is reinforcement learning and BOSCO™ is a prime case for this. You put a pound into one slot machine and lose and then try another ten and win five, this represents the different marketing channels. This sums up reinforcement learning, which is the process of trial and error to come up with a solution to the problem.”
In order to do this, BOSCO™ takes basic inputs; your domain, optimization target, budget, AOV, and category. We then collect data from trusted data partners, a list of competitors based on your category, and then the machine learning creates a portfolio of keywords which can then make budget recommendations.
Since the launch, we’ve already introduced a new feature on BOSCO™, which can help you calculate your maximum budget potential. This calculates what is the maximum you could spend within your target constraint and how much that spend will deliver. Giving you an accurate view on what is the market potential for your brand in this category.
If you would like to try BOSCO™ for free or for more information on how you can become a partner, get in touch with our team.
If your domain is in a niche industry or you’d simply like to explore more precise results from BOSCO™, the next major release will allow you to connect your paid and SEO data directly, send us an email to email@example.com if you’d like to be involved.