It’s 2022 and it’s no longer as easy as hiring an agency and asking to “do that SEO thing and get us results” with zero effort internally. If you want to make SEO work with any company, you must dedicate time and resources internally. So, the question is, do you still need an SEO agency?

Our CEO and Founder John Readman was joined by Modo25’s Head of SEO, Pete Boucher to discuss whether you still need an SEO agency, or whether it’s a team effort between agency and inhouse.

Before the webinar, we conducted a poll on LinkedIn, asking what SEO challenges marketers are currently facing. The overwhelming response was for link building. This coincided with the webinar audience as over 50% of attendees said that link building was their biggest challenge.

John then asked the audience where their SEO is currently managed. There was no clear winner on this one, a mixed response of agency, inhouse and a combination of both.

This poll and thought-provoking questions from our host incited an interesting and informative debate, as he quizzed our inhouse expert Pete on what good SEO looks like, why you should build solid technical foundations and where an SEO agency might fit in and support your internal team.

Pete explained what good SEO is and why building strong, technical foundations is crucial for success: “When you’re looking at your site, you should look at this like a car.

Your technical SEO is the engine, your content is the interior and exterior of the car, and the links and PR is the petrol. If you keep putting petrol in a car with no engine – what’s the point. So, you want to make sure you have everything in place so it can work to the best of its ability.”

Watch the full webinar below.

Our next panel discussion will be around Google’s new platform, GA4 – is your data and tracking ready? Join our CEO and Lead Data Scientist Michael Thompson to discuss the imminent changes and how to use GA4 effectively. Sign up here.

Useful links

PageSpeed Insights:

The SEO tools Pete recommended:

Core Web Vitals explained: