We’re excited to announce the launch of our new Competitive Benchmarking feature within the ASK BOSCO® platform. This new improved feature enables you to benchmark your online performance from a paid, organic, and website health perspective.
The competitor benchmarking feature includes our proprietary ASK BOSCO® Index which delivers comprehensive performance scores that assess your business against your competitors across key online metrics. The index uses data from trusted 3rd party sources and provides a comprehensive comparison of your online performance.
We’ll run through the main aspects of this new feature below, but if you’d like a personalized demo to see this new feature in action, please get in touch and we’ll be happy to show you around the platform.
What is the ASK BOSCO® Index?
The ASK BOSCO® Index is the competitive scoring system within the ASK BOSCO® Competitor Benchmarking feature that allows you to compare your online performance against industry standards and competitors within your sector.
How does the ASK BOSCO® competitor benchmarking feature work?
The ASK BOSCO® index evaluates your and your competitors’ performance across four key categories: Paid Search, SEO, Other Digital Marketing, and Website Health. You receive scores for each key category, as well as an ‘Overall ASK BOSCO® Index Score’, which is determined by combining scores from all four key metrics.
- Paid Search Score
Your website’s traffic, value, market share, and onsite engagement from paid digital marketing efforts. This includes PPC, Shopping Ads, and Display Ads displayed on search engines including Google and Bing.
- SEO Score
Your website’s traffic, value, market share, and onsite engagement generated from organic digital marketing activities. This includes search engines such as Google and Bing.
- Other Digital Marketing Score
All non-paid and non-traditionally organic traffic sources, including email, direct, social media, and referrals. Looks at onsite engagement metrics and the volume of traffic from these sources to your website.
- Website Health Score
Your website’s overall health using Google Lighthouse. Including Accessibility, Google Best Practices, SEO Score, and Performance Score. Metrics such as site speed contribute to generating this score, ensuring a holistic assessment of your website’s performance.
What is a ‘good’ ASK BOSCO® index score?
The ASK BOSCO® index score is a measure of your online footprint and how effective you are with investment in organic and paid media channels. An ASK BOSCO® Index score of 400-600 indicates good performance compared to your competitors. Scores above 600 signify exceptional performance, while scores below 400 suggest room for improvement.
Want to know more about the feature?
If you’d like to explore our new Competitor Benchmarking feature or to learn more about how ASK BOSCO® AI Marketing platform could revolutionize your digital marketing, get in touch by sending us an email to team@askbosco.io or watch the 2-minute walkthrough below by our Product Specialist, Jonny Griffin.
