Digital marketing news & insights

A guide to Marketing Mix Modelling (MMM)

Marketing Mix Modelling is a powerful analysis of sales and marketing data that helps estimate the impact of marketing activities ...

As the Black Friday shopping frenzy approaches, businesses are gearing up for one of the most critical retail events of ...

Last week, our CEO & Founder John Readman and CTO Zdenek Burda headed over to Lisbon to attend the world’s ...

Each month, we create a league table in a particular industry, leveraging our ASK BOSCO® Index to evaluate the ...

All the Google Analytics 4 Updates since the move from Universal Analytics. Google Analytics 4, one of the most powerful ...

Each month, we run the scoring for a league table in a particular industry, leveraging our ASK BOSCO® Index ...