Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
New feature: Ecommerce Reporting in ASK BOSCO®
We're excited to announce the launch of our new ecommerce reporting feature within the ASK BOSCO® AI marketing platform! This ...
Podcast on Marketing, Cycling & Building a Happy Workplace
Last week, our CEO and founder John Readman joined Dominic Monkhouse for a chat about all things marketing, AI, cycling, ...
Is GA4 the future of analytics? Unveiling its pros and cons
Google Analytics 4 (GA4) has become the new standard for website and app analytics, offering a future-proof approach to data ...
Online Furniture Stores: League table of the top 10 retailers in 2024
The retailers setting the trend in online furniture Each month we run our 'ASK BOSCO® index league table' on ...
How to rank in SGE: The future of Google Search
Google's SGE represents a huge milestone in the evolution of search technology. With Google's adoption of generative AI to deliver ...
Google Analytics 4: The Transition from Conversions to Key Events
In order to maintain consistency in reporting across Google Analytics and Google Ads, Google has recently renamed conversions to 'key ...