Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
The launch of BOSCO™, The Digital Marketing Prediction Index
Last week, we launched our new SaaS platform, BOSCO™, with a webinar entitled ‘Are you spending too much money with ...
The most expensive election in US history
As the Trump vs. Biden saga comes to a head this week, the figures on their campaign spend has been ...
5 everyday digital marketing performance mistakes that brands need to avoid
Digital marketing is constantly evolving, which means you sometimes need to try new tactics or develop existing skills to stay ...
How to optimize your affiliate marketing budget to achieve the best results
Proving incrementality and measuring your ROI can be difficult in all forms of digital marketing, but when it comes to ...
19 must-know digital marketing terms and what they mean
When it comes to digital marketing, there are hundreds of terms and acronyms used by specialists and industry experts, and ...
How you can conduct a thorough competitive analysis report
Whether you’re a new business or you’re well-established and looking to realign, competitor research is essential. By scoping out your ...