Digital marketing news & insights

Where to start with paid social media marketing

You’ve no doubt seen countless ads on Facebook, YouTube, Instagram and LinkedIn from paid social gurus or cost per ...

Getting your site structure right is essential for search engines to be able to understand your domain. When your ...

It’s been a difficult 12 months for the UK health and beauty sector, with store closures and restrictions putting ...

It goes without saying that the past year has been a test for businesses, but the health and beauty ...

As we start to approach some sort of normality after the last 12 months, our Principal Data Scientist, Dr ...

Last year was an extremely unstable and unpredictable year for retail. Forecasting and planning in business became almost impossible ...