Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
How do you convince the board about attribution modelling?
Last month, we hosted an online panel discussion on attribution modelling and all the challenges that come with it, ...
How to set up auto-tagging in Google Ads
In order to track performance of your ad campaigns in Google Ads, it’s necessary to tag their URL with ...
Last click doesn’t win – rethinking attribution modelling
On Wednesday May 26, BOSCO™ hosted an online panel discussion on attribution modelling. Joining our CEO John Readman on ...
How to set up Google Analytics tracking in Bing Ads
There are many valuable insights that can be achieved from tracking ad success in Google Analytics (GA), but a ...
Clarks ranked top UK footwear retailer on the BOSCO™ league table
Many sectors of retail have struggled during the pandemic, none more than the footwear industry. Following the stay at ...
The Future of Commerce: Shopify’s 2021 Report
As we begin to see the light at the end of the tunnel for consumers and retailers alike after ...
