Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
Google Data Studio has rebranded as Looker Studio
During the Google Cloud Next 2022 virtual conference, Google announced that it has unified all its business intelligence tools ...
We’ve partnered with CX specialist PRIMIS
We're excited to announce that we have recently partnered with customer experience platform specialised PRIMIS, to collaborate across their ...
Is performance marketing dead in the cookie-less future?
At the start of 2020, Google announced that it was removing third-party cookies from Chrome. Google plan to start ...
Marketing Data and Analytics Survey: How data can bolster your performance
According to the Marketing Data and Analytics Survey by Gartner in 2020, senior marketers were not impressed with the ...
Are you ready for GA4?
Ready or not, Google Analytics is sunsetting next year. Google has announced that Universal Analytics will be replaced with ...
Official BOSCO™ launch and Modo25 office opening party
On Wednesday 27 July, we officially opened our new office in Leeds city centre and launched our new £2m ...