Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
Tips to Improve your PPC Performance
Paid search advertising is a powerful tool for driving traffic to your website and increasing brand awareness. However, simply setting ...
Screwfix crowned the ultimate champion of DIY retail in the UK
The combination of lockdown measures and rising living expenses has spurred a trend of the public undertaking their own ...
How to Forecast ROI on Facebook Ads
Facebook advertising can be a powerful tool for generating leads, driving traffic, and increasing sales. But with so many ...
Snow + Rock ranked top UK outdoor clothing retailer
The outdoor clothing sector has seen significant growth in recent years, driven by a growing interest in outdoor activities ...
How much should I spend on Facebook ads?
Facebook ads are an essential aspect of any comprehensive digital marketing strategy. They allow you to reach a large ...
How to measure cross-channel performance
Tracking your marketing performance is the key to knowing what’s working (or not) by finding out how visitors are ...