Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
Assessing the performance of your marketing channels: Key metrics to track
When measuring your marketing activity and campaigns, not all metrics are considered equal. You could be focusing on the ...
What is predictive analytics & how it is used
If you're involved in data science and forecasting, you'll have more than likely come across predictive analytics. This term ...
Rethinking attribution modelling with our CEO John Readman
Our CEO John Readman has recently featured on the ‘Real Marketers Podcast’ by app developers, Lumavate, discussing attribution modelling ...
How to allocate budget for digital marketing in 2022
As you prepare your business financially for 2022, you’ll need to plan and assess your digital marketing budget. After ...
Ashley HomeStore ranked top US furniture retailer on the BOSCO™ league table
Post-lockdown lifestyle changes and the growing popularity of eco-friendly furniture are driving the growth of the furniture market. Ready ...
Ikea top the BOSCO™ Index UK furniture league table
The closure of physical furniture stores has accelerated the shift from shopping in-store to online and many brands have ...