Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
How to forecast in paid search
Forecasting is a daunting task for any PPC marketer, as it can be difficult delivering predictions for clients on what ...
The Impact of iOS 14 Update on Facebook Ads
Apple’s new iOS 14.5 update launched in June of 2021 and came with some pretty significant changes to the way ...
Digital marketing 101: Third party data, metrics, KPIs and reports
How to get to grips with complex reporting Understanding all the terminology in digital marketing can be overwhelming, especially ...
How to impress your CMO when it comes to forecasting ad performance
As a Marketing Manager, it can be difficult to manage the expectations of your CMO. Their focus tends to ...
Which click wins? A guide for retailers and digital marketers on the complex science behind attribution
“I’m still amazed at the number of people that rely on using last click as an attribution model. It’s ...
Up against tough competition? What the BOSCO™ Index can do for your business
Competitor research and understanding of the industry is one of the basic but crucial elements to running an eCommerce ...