Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
107, 2021
Does the board know enough about digital marketing?
On Wednesday 23 June, BOSCO™ hosted an expert online panel discussion to explore and discuss whether the board know ...
2106, 2021
How do you convince the board about attribution modelling?
Last month, we hosted an online panel discussion on attribution modelling and all the challenges that come with it, ...
906, 2021
How to set up auto-tagging in Google Ads
In order to track performance of your ad campaigns in Google Ads, it’s necessary to tag their URL with ...
306, 2021
Last click doesn’t win – rethinking attribution modelling
On Wednesday May 26, BOSCO™ hosted an online panel discussion on attribution modelling. Joining our CEO John Readman on ...
2705, 2021
How to set up Google Analytics tracking in Bing Ads
There are many valuable insights that can be achieved from tracking ad success in Google Analytics (GA), but a ...
2005, 2021
Clarks ranked top UK footwear retailer on the BOSCO™ league table
Many sectors of retail have struggled during the pandemic, none more than the footwear industry. Following the stay at ...