Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
Digital marketing 101: Third party data, metrics, KPIs and reports
How to get to grips with complex reporting Understanding all the terminology in digital marketing can be overwhelming, especially ...
How to impress your CMO when it comes to forecasting ad performance
As a Marketing Manager, it can be difficult to manage the expectations of your CMO. Their focus tends to ...
Which click wins? A guide for retailers and digital marketers on the complex science behind attribution
“I’m still amazed at the number of people that rely on using last click as an attribution model. It’s ...
Up against tough competition? What the BOSCO™ Index can do for your business
Competitor research and understanding of the industry is one of the basic but crucial elements to running an eCommerce ...
12 e-commerce and digital marketing trends that you should know for 2022
2021 was yet another year like we’d never seen before, on the back of covid shaking the world in ...
Why data and digital analytics are key to digital transformation
A successful digital organisation will have tonnes of historical data which can be used to predict future trends and ...
