Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
GA4 and Estimated Totals: Why don’t they add up?
As you undoubtedly know already, as of the 1st July 2023, Universal Analytics will be sunsetted, and GA4 (Google Analytics ...
The World of AI: Insights from our AI Event
On Thursday 8th June, we had the honour of hosting a fabulous gathering of industry leaders, AI enthusiasts, agency owners ...
Our CEO’s experience at the ABTA Travel Marketing conference
At the end of last week, Ask BOSCO™'s CEO and Founder, John Readman had the pleasure of attending the ABTA ...
JD Sports sprint ahead: April’s best performing online retailer in sportswear
Over the past few years, the sportswear sector has witnessed a remarkable change, driven by a confluence of factors ...
🚀 New Feature: Lead-Gen Reporting now on ASK BOSCO®
Our new update is a game-changer for lead-generation businesses and lead-generation reporting - and you can even link up your ...
The ultimate guide to GA4 attribution models: How to track your marketing success
In the world of digital marketing, attribution is the process of assigning credit to the various touchpoints a customer interacts ...
