Digital marketing news & insights
News and opinion pieces from the world of digital marketing and data.
A closer look at GA4 referral exclusion lists: “List Unwanted Referrals”
For those who are new to GA4 or still finding their way around it, you might discover that you’re unsure ...
Data delays in GA4: What you need to know
As brands transition over to GA4, there are some common frustrations that users are already reporting – unsurprisingly with a ...
How Currys dominated the online appliance retail space in June
Each month, we conduct a detailed analysis of a particular retail industry, leveraging our ASK BOSCO® Index to evaluate ...
How to set up a new user on GA4
Are you new to GA4 and would like to know how to set up a new user? Do you ...
My checklist: What should you avoid when migrating from UA to GA4
As you will no doubt be aware, UA is being discontinued on July 1, 2023. If you're still using Google ...
Who’s on the podium: The top online cycling retailers in May
Every month, we analyse a specific retail sector and utilise our ASK BOSCO® Index to assess the performance of ...
