The ASK BOSCO® Index evaluates your and your competitors’ performance across four key categories: Paid Search, SEO, Other Digital Marketing, and Website Health. You receive scores for each key category, as well as an ‘Overall ASK BOSCO® Index Score’, which is determined by combining scores from all four key metrics.
- Paid Search Score
Your website’s traffic, value, market share, and onsite engagement from paid digital marketing efforts. This includes PPC, Shopping Ads, and Display Ads displayed on search engines including Google and Bing.
- SEO Score
Your website’s traffic, value, market share, and onsite engagement generated from organic digital marketing activities. This includes search engines such as Google and Bing.
- Other Digital Marketing Score
All non-paid and non-traditionally organic traffic sources, including email, direct, social media, and referrals. Looks at onsite engagement metrics and the volume of traffic from these sources to your website.
- Website Health Score
Your website’s overall health using Google Lighthouse. Including Accessibility, Google Best Practices, SEO Score, and Performance Score. Metrics such as site speed contribute to generating this score, ensuring a holistic assessment of your website’s performance.
