How does the technology know when to suggest altering spend?

The team at ASK BOSCO® have developed an extensive machine learning algorithm which takes data from several trusted data partners, along with 24 months’ worth of your own data and creates a portfolio of keywords which then provide recommendations on all channels.

ASK BOSCO® identifies wasted ad spend and optimises the channel splits at a user defined spend to generate improved return. This forecasting includes increasing conversions, revenue and overall top level opportunities from your digital marketing mix.