Since its inception in 2019, our company has adopted a 4-day working week. This means that every single member of our team that works in our performance agency ‘Modo25’ or our AI marketing platform business ‘ASK BOSCO’, works four days a week on a full-time salary. The reason behind this decision stems from a strong belief held by our CEO and founder, John Readman, who says:
“There is a significant body of research that demonstrates that when people have less time to accomplish tasks, they become more focused and productive. It’s not about doing less work; it’s about working smarter.”
Working smarter is the key here, and the integration of AI has been a game-changer for us. By harnessing the power of AI technologies, we have automated multiple tasks within our business, unlocking efficiencies that make our 4-day working week much more manageable.
Recently, Nobel Prize-winning economist and London School of Economics professor, Christopher Pissarides, corroborated the idea that the AI revolution could lead to a shorter working week and improved well-being for employees. In an interview with Bloomberg, he stated:
“We could increase our well-being generally from work and we could take off more [time for] leisure. We could move to a four-day week easily.”
He also noted that AI tools have the potential to free human workers from mundane tasks, allowing them to focus on more interesting aspects of their work. “They could take away lots of boring things that we do at work … and then leave only the interesting stuff to human beings,” he said.
So, how does our business leverage AI to facilitate our 4-day work week? Let’s explore some of the key areas:
Copywriting with AI:
AI-powered copywriting tools have revolutionized the writing process within our agency and AI business. We utilize ChatGPT to write job descriptions, helping us recruit top talent, and to create engaging captions for social media posts and compelling product descriptions for our clients. It even assists us in answering various questions that might trouble us in our personal lives, such as creating a meal-plan for the week! :) Additionally, Jasper is an excellent content writing tool that automatically generates SEO-optimized content.
Various members of our team also rely on Grammarly, an exceptional tool that corrects sentences in real-time and seamlessly integrates into most text inputs on various platforms, including LinkedIn posts and emails.
AI-powered Image Generation:
We recently implemented MidJourney, an AI-powered art generator that creates artwork based on text prompts. This tool has proven invaluable for our graphic designer, allowing them to simply input their requirements, such as a Picasso-style hamburger or Joe Biden in a tutu (!), and make subsequent changes as needed. However, it’s important to note that the tool’s ability to generate accurate hand illustrations is still a work in progress.
Data Consolidation and Reporting using AI:
Data connection, consolidation and measurement lies at the core of our sister company, Modo25, a performance marketing agency. We utilize our own AI platform, ASK BOSCO, to connect and consolidate our clients’ cross-channel data. With the click of a button, we can generate comprehensive reports, identify patterns and opportunities quickly and accurately. Automating this aspect of our business has not only freed up resources – including our Monday mornings – but has also reduced manual errors and empowered our teams to make data-driven decisions more efficiently on behalf of our clients.
Predictive Analytics with our AI Platform:
AI-powered predictive analytics has enabled our performance marketing agency, Modo25, to anticipate consumer behaviour for our clients, enabling them to optimize their strategies accordingly. By analyzing historical data and market trends, ASK BOSCO can forecast campaign performance with an impressive accuracy rate of 96%. Armed with this information, our agency can make proactive adjustments, allocate resources effectively, and optimize our clients’ campaigns for maximum impact. This eliminates guesswork in allocating online media spend and allows us to reduce ad spend while generating more revenue for our clients.
By incorporating AI into our agency and business operations, we have achieved higher productivity levels, delivered superior results for our clients, and created an environment conducive to work-life balance. These factors have been instrumental in facilitating our 4-day working week.
A 4-day working week with AI?
If you run an agency and are considering transitioning to a 4-day week while still optimizing results for your clients, we wholeheartedly recommend embracing AI as we truly believe it’s offers a future where both productivity and employee well-being can thrive. And if you ever have any doubts, feel free to chat to any of our wonderful team members who will enthusiastically share the benefits of their 4 day working weeks. Just ask Bex, our Senior Performance Marketing Manager:
“I genuinely believe that the 4-day week is beneficial for my mental health. Working in an agency, life is fast-paced, with numerous client projects that can make it feel non-stop. While I do enjoy the dynamic nature of the work, the four-day week allows me to reclaim a better work-life balance.”
PS – We don’t mean to brag (okay, maybe a little), but we are proud to share that we have been recognized as one of the top 100 companies to work for in the UK, so we must be doing something right with our 4-day working week! :)
