The eCommerce industry is witnessing a surge in competition, with businesses vying for customers’ attention and loyalty.
In recent years, the cost of acquiring new customers has skyrocketed, with the average cost per lead (CPL) increasing by 19% between 2021 and 2022. This exponential growth highlights the need for eCommerce retailers to improve customer engagement and conversion rates to stay ahead of the curve.
That’s why staying informed about the best tricks to maximise your eCommerce marketing impact is crucial for protecting your ROI. But here’s a secret to skyrocketing your profits even further: enhancing the shopper experience when they land on your site. By improving their journey, you can seize more opportunities and unlock greater growth.
As traditional marketing strategies struggle to keep up with the ever-changing digital landscape, artificial intelligence (AI) emerges as a game-changer in transforming the onsite experience and driving better ROI from marketing efforts.
Let’s explore how AI can revolutionise eCommerce marketing by enhancing customer experiences, optimising website elements, and streamlining merchandising and marketing strategies.
The power of dynamic landing pages
Static landing pages, despite being a staple in traditional marketing campaigns, often need to improve in delivering engaging and personalised experiences to users. These one-size-fits-all pages can lead to higher bounce rates and lower conversion rates as they fail to cater to the diverse preferences and needs of individual visitors.
In contrast, dynamic landing pages have the potential to overcome these limitations by adapting to each user’s unique interests and behaviour, resulting in a more tailored and engaging user experience. For instance, a dynamic landing page was found to convert 25.2% more mobile users, compared to a normal landing page.
Imagine this: You’re searching for the perfect pair of shorts to beat the July heat. Instead of generic product suggestions, you land on a dynamic page tailored to your interests. It showcases curated shorts that match your style and size, along with stunning sunglasses, a cool sunhat, and a trendy tank top to complete your look.
Using AI-driven algorithms, dynamic landing pages analyse user data to provide personalised content aligned with individual preferences. This results in an immersive, enjoyable shopping experience, increasing engagement, reducing bounce rates, and boosting conversion rates.
More and more companies are hopping on board this train and seeing major benefits.
For instance, Kitlocker, a leading online sportswear retailer, has employed dynamic landing pages to offer customised product selections and promotions. Similarly, Red Candy, a home accessories and decor retailer, has embraced dynamic landing pages to deliver a tailored shopping experience that aligns with individual customer preferences.
By offering customised product selections and promotions, they’ve created more engaging shopping experiences, resulting in higher conversion rates and increased customer loyalty.
Personalised recommendations for enhanced engagement
Personalised recommendations have become a must-have feature for any website hoping to keep visitors engaged and prolong their stay. After all, nothing drives us away from a website more quickly than irrelevant content. In fact, 38% of people will stop engaging with a website if the content is unattractive or irrelevant.
Fortunately, AI-based recommendation engines have revolutionised how we deliver tailored product suggestions. These engines eliminate guesswork and bias from the shopping journey, automate manual merchandising tasks, and deliver a dynamic experience that doesn’t require any maintenance.
For instance, Shopbox AI’s automated recommendation system helped SoyaConcept to enhance its brand values by delivering personalised product recommendations to visitors. As a result, they managed to increase conversions by almost 400%, demonstrating the immense potential that personalised recommendations hold in enhancing engagement and reducing the dreaded bounce rate.
The impact of AI on conversion optimisation is profound, as it allows businesses to better analyse and understand customer behaviour patterns.
By leveraging AI-powered tools such as A/B testing, heat mapping, and user journey analysis, companies can gain valuable insights into how users interact with their websites and make data-driven decisions to optimise website elements, ultimately driving higher conversion rates.
Thanks to AI-powered tools businesses can tap into a wealth of data insights — all in the name of increased website conversion rates. These tools help companies to create personalised experiences for their customers, ensuring that their website feels like a seamless extension of their brand.
Discover how your company can create personalised experiences for customers using leading tools like Hotjar, Optimizely, Crazy Egg, and StoreHero – all of which offer free trials or limited free versions. Without breaking the bank, you can make your website feel like a seamless extension of your brand with the valuable data insights provided by tools like Shopbox, ASK BOSCO, and Hotjar (even if they don’t have free versions).
Increasing ROI from SEO and PPC Efforts
Are you tired of investing in SEO and PPC campaigns and still not seeing the results you hoped for? It’s time to step up your game and start thinking about the entire journey. Don’t settle for limited measurement and poor onsite experience – invest in enhanced analytics and collaboration with AI technology.
While AI can certainly provide new ideas and improve your campaigns, it’s important not to rely on it entirely. Instead, let it help you break the reacquisition cycle by boosting engagement and increasing your chances of conversion.
By gaining a better understanding of our shoppers’ entire journey, you can use AI to your advantage and spend money on acquiring new customers instead of continuously investing in reacquiring the same ones.
Streamlining the shopper’s onsite experience
As much as online shopping has made life easier, there are times when you miss the personal touch of a real store. That one-on-one attention from store associates who know your needs and can recommend products tailored just for you is hard to replace.
But the rise of artificial intelligence brings new hope for those looking for personalisation in the online retail. With tools such as Shopbox, businesses now have the power to interpret vast amounts of data and uncover the nuances that make each shopper unique.
The age of digital shopping may have taken the world by storm, but now, it seems that it’s time for retailers to catch up with the times and revolutionise the shopping experience through AI.
Leverage the AI advantage
As the eCommerce landscape continues to evolve at an accelerated pace, adopting AI-driven tools and strategies is no longer optional but necessary for staying competitive.
Embracing advanced technologies can help businesses emulate the success of industry giants like Amazon, Netflix, and TikTok in delivering exceptional customer experiences.
So, why settle for outdated tools when AI has the power to revolutionise eCommerce marketing and unlock new opportunities for growth?