🚀 Exciting News Alert!  We are proud to announce the launch of a brand new feature in the ASK BOSCO® Marketing AI Platform: Budget Planner!  

ASK BOSCO®’s new budget planner feature utilizes historical data and advanced machine learning for cross-channel budget optimization. Customize dates and channels, plan scenarios, and get detailed recommendations to maximize online performance and achieve marketing goals.

We’ll run through the main aspects of this new feature below, but if you’d like a personalized demo to see this game-changing feature in action, please get in touch and we’ll be happy to show you around the platform.

An overview of ASK BOSCO® Budget Planner:  

Inputs: You can tailor your budget plans to your requirements. Select a date range, your marketing channels and the targets you want to achieve. 

Algorithm: ASK BOSCO® combines these inputs with your data and AI modelling to predict where to allocate your budgets to maximize online performance. 

Results: Review your tailor-made budget plan in a comprehensive dashboard. Action recommendations to optimize your activity, scenario plan, and achieve results. 

Let’s explore the main features of ASK BOSCO® Budget Planner:  

Channel Customization:  Connect over 160 channels, including Amazon, TikTok, Facebook, Google Ads, and more. 

Custom Date Range:  Plan your budget with your own custom date ranges, setting forecasts for any time periods up to a year in advance. 

Recommended/Custom Budget Spend: Plan your budget amount based on ASK BOSCO®’s recommended budget spend or your own custom spend amount.  Budgets available in GBP £s, US dollars $, AUS dollars $ and Euros

Define your KPIs for each channel: Set the main target for your overall online marketing budget and then customize your individual channel goals accordingly.  For example, you may choose to measure impressions on Facebook or you may have a specific ROAS goal on Google Ads.   

Scenario Planning:  Scenario plan by comparing and contrasting budget plans to work out the best outcome for you based on various factors.   

Results Page with your Data-Driven Budget Plan: Access a detailed Budget Plan results page for key spending recommendations and comprehensive channel summaries. Key results will also show recommendations on where to increase, decrease, or reallocate your spending for the best returns.

Campaign Opportunities:  Access campaign observations and spot opportunities for improvement at campaign-level. 

Downloadable Budget Planning: Download the results into an excel spreadsheet for you to action or to share with your team. 

Watch a 3 minute walkthrough of the new Budget Planner Feature:

Want to know more?

If you’d like to explore our new budget planner or to learn more about how ASK BOSCO® could revolutionize your digital marketing, get in touch by sending us an email to team@askbosco.io.   Or sign up for our webinar here