In today’s digital landscape, the seamless integration of Google Ads and Google Analytics 4 (GA4) is a game-changer, offering marketers invaluable insights for strategic decision-making. In our blog post, we’ll show you an easy step-by-step process to connect your Google Ads account with your GA4 property, unlocking numerous benefits and boosting your marketing abilities.



  1. Import Google Analytics Conversions into Your Google Ads Account
  2. Enhance Your Google Ads Remarketing with Google Analytics Audience Data
  3. See Your Google Ads Campaigns in the Google Ads Campaigns Report
  4. Access New Google Ads Dimensions in the GA4 User Acquisition Report



Before diving into the linking process, ensure you have the necessary permissions: 

– To link your property to Google Ads, your Google account must have the Editor role for the specific property. 

– Make sure to use the same Google account in both Google Analytics 4 and Google Ads. 


A Step-by-Step Guide: 

Step 1: Google Analytics 4 Admin 

  1. Log in to your Google Analytics account. 
  1. Navigate to the Admin section and under Product links, click on “Google Ads links.” 

Step 2: Linking Google Ads 

  1. Click “Link.” 
  1. Select the specific Google Ads accounts you wish to link by clicking “Choose Google Ads accounts.” 
  • Note: If your desired Google Ads account isn’t listed, ensure proper permissions. 
  1. Confirm your selection by clicking “Confirm.” 
  1. Progress through the linking process by clicking “Next.” 

Customization Options:  

  • By default, “Enable Personalized Advertising” is activated. Customize it according to your preferences. 
  • Optionally enable auto-tagging or adjust auto-tagging settings under “Enable Auto-Tagging.” 
  1. Click “Next” to proceed. 
  1. Review your configured settings to ensure alignment with your preferences. 
  1. Click “Submit” to solidify the link, seamlessly connecting your Google Ads and GA4 accounts with the current settings. 


Congratulations! You’ve successfully established a seamless connection between Google Analytics 4 and Google Ads. If you’d like to learn more or need help with GA4, feel free to get in touch with the ASK BOSCO® team and we’ll be more than happy to help you out.