Benchmark your digital performance.

Unlocking digital growth requires venturing beyond your own data. Competitive benchmarking enables you to gain insights and assess your performance. Try ours for free:

The easiest digital benchmarking tool.

How the ASK BOSCO® Index works:

We identify industry competitors based on their organic and paid presence.

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Using the competitor's index score, we compute a split between organic and paid market share.

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We construct a keyword portfolio mapped from relevant sub-
categories.

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We use our own custom weighting, and re- scale each KPI with a score from 0-1000.

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What is the ASK BOSCO® Index?

The ASK BOSCO® Index is built on data from trusted third party domains, collected from previous digital interactions. Each domain is scored from 0-1000 and are typically observed in the 500-700 range with higher scores representing market leaders.

Lower scores tend to be smaller scale, such as new market entrants. A score of 0 represents no online presence, a score of 1000 means a domain completely owns a niche in its competitive market.

Monitor and grow your digital market share.

Benchmark your online performance against industry standards and competitors within your sector. Unlock insights into your organic and paid media performance, for opportunities to increase revenue, grow your online footprint and outpace your competitors.

Key performance indicators for benchmarking.

This calculation is a percentage of the industry that you hold within paid search compared to your closest three competitors.

Keyword overlap refers to the situation when two or more keywords in an ad group are very similar or share the same meaning. This can cause competition between keywords and result in higher costs per click.

This metric represents the percentage of an industry, or a market’s total sales, that is earned by a particular company over a specified time period.

This represents the percentage of the industry that you hold within organic search compared to your closest three competitors. This calculation is weighted by how similar your online offering is compared to your competitors. See where you stand and how aggressive the organic search market is for your specific product/service set.

A keyword portfolio is a list of tracked keywords used for bidding in paid search, these need to be regularly optimized for improved performance. Our Index score uses this keyword portfolio is a key performance indicator.

Index Methodology

How do you stack up against your competitors?

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