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How to calculate ROI for social media marketing
TLDR: Assuming ROI in social media marketing reports can be difficult when your data is skewed by vanity metrics. When […]
What is server-side tracking? A plain English guide for marketers
TLDR: Most marketing teams are making budget decisions using incomplete data and they aren’t aware of it. Ad blockers, Safari’s […]
Digital news to watch: Google Gemini launch delayed as tech falls short of internal goals
In this month’s digital news, Google has been months behind schedule on delivering Gemini 3.5 Pro. The company has been […]
The top 7 ecommerce budget planning errors in analytics (and how to fix them)
TLDR: Most ecommerce brands aren’t losing budget because they’re spending too much, they’re losing it because they’re making decisions on […]
How to use PMax without losing control
TLDR: Performance Max (PMax) gives Google’s algorithm a lot of power and without the right setup, it’ll use that power in ways that don’t serve […]
How to build a creative testing system for paid social
TLDR: Most paid social teams test creatives. Far fewer have a system for it. Without a structured approach, a clear […]
Why plugging your marketing data into Claude without a plan is a risk you can’t afford
TLDR: AI tools like Claude are powerful, but connecting them directly to your marketing platforms, ad accounts, and raw data […]
How to fix affiliate attribution: A practical guide for 2026
TLDR: The move from Universal Analytics to GA4 fundamentally changed how affiliate performance is measured, and most programmes are still […]
