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OKRs vs KPIs: What’s the difference, and why marketing teams need both
TLDR: KPIs tell you how a metric is trending right now. OKRs tell you what you’re trying to achieve, and […]
AI is changing how consumers shop, is your product data ready?
A new report from IMRG and Shopify, The Future of AI Shopping, surveyed 1,000 UK consumers to understand how AI […]
How to forecast a marketing budget using ASK BOSCO®
TLDR: Most marketing teams still set budgets on gut feel or last year’s spreadsheet, then find out too late the […]
What is benchmarking for businesses, and why is it useful?
TLDR: Benchmarking is a simple way to see where your business sits against competitors. It saves time, it can save […]
New in ASK BOSCO®: PDF Continuous Dashboard Downloads
Great news – you can now export ASK BOSCO® dashboards as continuous PDFs. This means you can export exactly what’s on […]
How to measure content marketing ROI: A practical framework that works
TLDR: Content marketing ROI can be measured, but not the same way as paid channels: it’s about influence across the […]
Top ecommerce analytics tools: which one is right for you?
TLDR: Ecommerce brands looking for analytics tools are usually either buried in spreadsheets or juggling disconnected ones. The guide compares […]
Digital news to watch: Amazon cracks down on ‘CPU waste’ among engineers
In this month’s digital news, AWS is cracking down on internal use of EC2 instances among its engineers. Software quality […]
