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Our CEO, John Readman, is Ecommerce Personality of the Year 2026
Our Founder and CEO, John Readman, has been named UK Ecommerce Business Personality of the Year at the UK eCommerce […]
Google Ads vs. Meta Ads: Which should you use, and when?
TLDR: Google Ads and Meta Ads aren’t competitors, they’re different tools for different jobs. Google Ads captures existing intent: people […]
Shopify accessibility guide: Conversion, SEO and legal risks
TLDR: Accessibility toolbar users on one luxury Shopify store drove 6% of revenue and converted at six times the ecommerce […]
Agentic commerce: How Shopify brands win when AI shops on price
TLDR: AI shopping agents will narrow choices to a shortlist, and in price driven categories that squeezes margin. To get […]
Ecommerce Marketing News Weekly: Shopify Session Changes x ChatGPT Ads
The latest ecommerce news in marketing, measurement and Shopify. (Sept 28, 2026) ChatGPT Ads on Shopify is live OpenAI has […]
How to calculate customer lifetime value in 2026
TLDR: Customer lifetime value (CLV) is the total revenue a customer generates over their entire relationship with your business. On […]
Shopify just changed sessions: here’s how to read your numbers now
TLDR: Shopify changed how it counts sessions on September 21, 2026. Bots are now filtered out, visits no longer split […]
Why your AI content sounds generic (and how to fix it)
TLDR: AI content often sounds generic because inputs and prompts are too generic, and not specific to your brand. FireBelly […]
